On September 26, 2017, Twitter announced the beta-testing of a new 280-character limit. According to a blog post written by their Product Manager, Aliza Rosen, and their Senior Software Engineer, Ikuhiro Ihara:
Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s a pain.
Interestingly, this isn’t a problem everywhere people Tweet. ….languages like Japanese, Korean, and Chinese… can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.
We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
Although this is only available to a small group right now, we want to be transparent about why we are excited to try this.
Despite the talks of equality and equal expression, the use of a small testing group inevitably divided Twitter into two classes, separated by an extra 140 characters.
On September 29, 2017, Twitter user @SadderDre urged his fellow 140-character proletariats to rise up against the divisive system. The tweet quickly gained over 100,000 retweets, and nearly 300,000 likes.
Check out the original call to action and the Twitter-beef that followed between the two classes.
The Original Call to Action
What side are you on? 🤔
About the Author
Shadow the PR Cat is Goodwill Ambassador at Alexis Chateau PR. His job includes tweeting, purring, taking selfies, sniffing catnip, and advocating for animal rights. Follow his kitty adventures on Twitter and Instagram. PS: He’s single!